Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising | NobleID

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Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising

Identifier:nobleid.org/w1/20260515/4CFD057D

Type:Conference Paper

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Christof Backhaus

Heiner Evanschitzky

David M. Woisetschläger

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