Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand

v1

Type:Journal Article

0 views

[![NobleID](https://www.nobleid.org/api/badge/98ECD9B2.svg?ark=w1%2F20260515%2F98ECD9B2)](https://nobleid.org/work/w1/20260515/98ECD9B2)

ARK Inflections

Bibliometric Analysis

Impact metrics, research fronts, co-authorship networks →

Authors & Claims

Paper Authors