CREATING BRANDED COMPUTER GAME ELEMENTS AS A FORM OF CUSTOMER ENGAGEMENT | NobleID

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CREATING BRANDED COMPUTER GAME ELEMENTS AS A FORM OF CUSTOMER ENGAGEMENT

NobleID: NI9P65W69R73S39
Persistent link: https://nobleid.org/ark:/48914/w1/20260515/B03AF282

Type:Journal Article

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Magdalena Hofman-Kohlmeyer

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