Factores determinantes en la evaluación de la extensión de marca | NobleID

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Factores determinantes en la evaluación de la extensión de marca

Identifier:nobleid.org/w1/20260515/F033C2B1

Type:Journal Article

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María Jesús Yagüe Guillén

Ana Isabel Jiménez‐Zarco

Miguel Ángel Gómez Borja

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