“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case

Shir-Raz, Yaffa; Avraham, Eli

doi:10.1016/j.pubrev.2017.01.003

“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case

Yaffa Shir-Raz, Eli Avraham

Yaffa Shir-Raz

NobleIDNI3P50W65R14S38

Type:Journal Article

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“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case | NobleID