Koen H. Pauwels

nobleid.org/koenhpauwels

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Supply Chain and Inventory Management

Created: Nov 8, 2026

•Updated: Nov 8, 2026

Public URLs (2)

https://nobleid.org/NI0P38W72R98S69 https://nobleid.org/koenhpauwels

Affiliations

Northeastern University

2017 - Present

University of Groningen

Cited by

Measure	All
Citations	12,721
h-index	47
i10-index	88

As of Oct 14, 2026 · 208 works

Works (243)

166 on NobleID · 77 being added

Title	Cited by	Year
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Journal of Marketing	2,451	2009
Social Media Metrics — A Framework and Guidelines for Managing Social Media Journal of Interactive Marketing	657	2013
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry Journal of Marketing	606	2004
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity Journal of Marketing Research	444	2002
Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media Journal of Marketing	369	2017

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